Meet your customers where they really are—with SEMCO’s AI-powered ad strategy
Unlock the full power of Google’s Performance Max campaigns with SEMCO—your expert partner for AI-driven ad performance and transparency.
Consumer journeys have changed. Has your advertising kept up?
The traditional marketing funnel is outdated. Modern consumers stream, scroll, search, and shop—often all at once. At SEMCO, we help you thrive in this new landscape by managing intelligent, conversion-focused Performance Max campaigns that align with every part of the customer journey.
Our approach is built on the 4S behaviors, a modern framework that reflects how people truly interact with content and brands today.
What We Do At SEMCO
We don’t just “run ads.” We engineer smart, seamless, and profitable customer journeys using Google Ads Performance Max—the most powerful, AI-driven campaign type available today.
Performance Max Campaign Setup
Full-funnel asset planning (images, headlines, descriptions, videos)
Audience signal research + setup
Goal-focused campaign structure (sales, leads, store visits)
Ongoing Management & Optimization
- Weekly performance analysis using Google’s Insights tools
Asset refreshes to keep creatives converting
Audience adjustments based on behavior and trends
Campaign hygiene (exclusions, negative keywords, location targeting)
Clear, Actionable Reporting
Custom monthly reports (CPA, ROAS, conversions, audience insights)
Clear breakdown of what’s working—and what needs improving
Strategic recommendations based on real user behavior
Why SEMCO
In a world flooded with generalist marketing agencies and templated strategies, SEMCO stands apart as a specialized partner built for today’s consumer behaviors — and tomorrow’s growth.
Certified Google Ad Professionals
You’re in safe hands. Our team is fully certified by Google, with a deep understanding of how the platform works under the hood. We stay up to date with every algorithm shift, AI rollout, and campaign update—so you don’t have to.
You’re not just hiring help — you’re hiring proven expertise.
Singular Focus
We don’t offer every digital service under the sun. We’ve chosen to master one thing: Google Ads Performance Max.
No bloated menus. No scattered focus. Just one powerful, AI-driven ad platform — optimized to deliver measurable business growth.
Focused services deliver focused results.
4S-Aligned Strategy
Modern consumers stream, scroll, search, and shop across multiple channels—often all in the same hour.
Our Performance Max campaigns are aligned with this new reality, placing your brand across Search, YouTube, Gmail, Maps, Discover, and Display — so you’re always there when it counts.
We don’t follow the funnel. We follow your customer.
Creative + Technical Blend
Success with Performance Max demands both: creative that grabs attention, and technical structure that guides AI. We do both. We create conversion-driven visuals, copy, and video — and we configure your campaigns for maximum ROI.
We speak both design and data.
Human + AI Intelligence
Google’s AI is powerful, but it still needs human strategy to succeed. SEMCO combines machine learning with human insight to steer automation, refine targeting, and continuously improve performance.
AI powers the engine — we hold the steering wheel.
Clear ROI
We don’t hide behind vanity metrics like impressions and clicks. Our reporting is laser-focused on what really matters: conversions, cost per acquisition (CPA), and return on ad spend (ROAS). You’ll always know how your budget is working for you.
Know exactly where every rand is going — and what it’s bringing back.
Let’s Turn Traffic into Results
Whether you’re scaling an eCommerce brand, a local service business, or launching a new product—SEMCO’s Performance Max campaigns put your offer in front of the right people at the right time using Google’s entire ecosystem.
Request a Callback
Fill in the quick form below and one of our campaign specialists will get back to you within 24 hours.
Want to contact us directly?
Call us: +27 78 426 4447
Email us: admin@semco.co.za